Exploring the Funding of Public Service Broadcasting in Ghana’s Democracy

Abstract

This research was undertaken to explore the sources of funding of the Ghana Broadcasting Corporation to determine whether it was reflective of that of a Public Service Broadcaster or other Broadcasting Systems. Two qualitative approaches were adopted for the study, focus group discussion and in-depth interviews were used in data collection. Two groups of six persons were used for the focus group discussion and two persons for the in-depth interview. The results indicated that GBCs funding is steadily moving towards commercial activities, its TV license fee collection is not yielding much as was expected, accounting for less than 10% of GBCs internally generated funds. The results also indicated that as at 2011, 50% of GBCs funding came from government subventions.