The need for marketing and total quality management strategies in libraries in Ghana
Date
2001
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Inspel
Abstract
The importance of Marketing and Total Quality Management in libraries in
stressed in this paper. The writer is of
the view that the conditions which challenged
libraries in developed countries to adopt Marketing and Total Quality Management
strategies are very much prevalent in Ghana at present. It is not, however, clear if library
managers are effecting the necessary changes to satisfy their clients.
There is therefore the need for libraries in Ghana to adopt these initiatives in order to ensure
their continued use and importance. Failing this, the writer concludes that the continued
survival and sustenance of libra
ries in Ghana is in jeopardy.
Description
Keywords
Citation
Alemna, A. A. (2001). The need for marketing and total quality management strategies in libraries in Ghana. Inspel, 35(4), 265-269.