The need for marketing and total quality management strategies in libraries in Ghana

Abstract

The importance of Marketing and Total Quality Management in libraries in stressed in this paper. The writer is of the view that the conditions which challenged libraries in developed countries to adopt Marketing and Total Quality Management strategies are very much prevalent in Ghana at present. It is not, however, clear if library managers are effecting the necessary changes to satisfy their clients. There is therefore the need for libraries in Ghana to adopt these initiatives in order to ensure their continued use and importance. Failing this, the writer concludes that the continued survival and sustenance of libra ries in Ghana is in jeopardy.