Browsing by Author "Ansu-Kyeremeh, K."
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Item The Advertising Factor in the Growth and Development of Independent Newspapers in Ghana – A Case Study of Business and Financial Times(University of Ghana, 2014-07) Kuwornu, Y.E.; Ansu-Kyeremeh, K.; University of Ghana, College of Education School of Information and Communication Studies Department of Communication StudiesThis study investigated the advertising factor in the growth and development of independent newspapers in Ghana and used the Business and Financial Times, as a case study. Objectives of the study were firstly to ascertain whether newspapers operating in Ghana, a developing country, faced similar challenges as American and European newspapers. The study’s second objective was to find out the measures management of the Business and Financial Times adopted to mitigate these challenges and also find out the role advertising played in the growth, development and sustenance of the newspaper. After in-depth interviews with the Business and Development Manager and the Editor, the study found that advertising, content, events, sales and circulation accounted for the newspapers growth and development. The study also found that the newspaper faced similar challenges - low readership, circulation and penetration of the newspaper, limited human resource, technological advancement of online news, advertisers lag in paying on time and advertiser influence on content - like those in the global north. One challenge which was found to be peculiar to Ghana was newspaper review programmes on radio. Management of the Business and Financial Times employed distributing free copies of the newspaper, investing in newsroom, multimedia diversification and barter to mitigate these challenges. However, even though revenue from advertising was the biggest contributor to Business and Financial Times’ growth and development, advertising revenue does not come immediately newspaper space is sold to enable management plan their operations. The newspaper’s management therefore resorted to the employment oItem The Challenges of Surveying Public Opinion in an Emerging Democracy(International Journal of Public Opinion, 1999-03) Ansu-Kyeremeh, K.Based on interviews with political party officials and journalists as well as a content analysis of election poll stories, this paper discusses opinion polling in Ghana's emerging democracy. Highlighted in the discussion are the relevance of surveying public opinion in a neo-democracy and the journalistic reporting of poll results. The paper describes the surveying of public opinion in a political climate in transition from long historical experience of authoritarianism and dictatorship including a period of a ‘culture of silence’, to freedom of expression, as a challenge. In an examination of local ‘polls’ conducted by newspapers during the 1996 presidential and parliamentary elections, it characterizes those exercises as unscientific and inaccurate. Technical details about surveys were mostly missing in the stories, suggesting lack of poll reporting knowledge among journalists as a major challenge. There is an attempt to address these challenges for the purpose of strengthening the enabling role of political polling and journalistic reporting of poll results in Ghana's new democracy. Adequate responses to these challenges would, it is proposed, contribute to a scientific and an objective assessment of issues in political decision–making including measuring voter support for political parties and candidates.Item Critical Appraisal of Communication Theory and Practice in Ghana(University of Ghana Reader Series. Accra: Digibooks, 2015) Ansu-Kyeremeh, K.; Gadzekpo, A.; Amoakohene, M.A.Item Critically "Trending" approaches to communication theory and methods of inquiry in Ghana(Changing Perspectives on the Social Sciences in Ghana, 2014-05) Ansu-Kyeremeh, K.This chapter is an overview of Ghanaian contextual articulations of the theory and method of the discipline of communication studies. It observes communication's affinity with older fields of social study whose major concepts it has appropriated. Communication perspectives discussed span modernization dominated paradigms through to contemporary post-modernist analyses and interpretation. Critical communication theories, also western society located, are explored. Implicit in the discussion is the interconnectedness between theory and research. The School of Communication Studies is examined for curriculum content, teaching approaches, and faculty research and publication output as well as extension activities. The analysis helps situate the School's response to theory and method of communication. Finally, a prognosis of the future of theory and method is projected with a proposition for greater infusion of indigenous African thought systems into theoretical and methodological formulations to engage an African perspective within the universal construct.Item Cultural aspects of constraints on village education by radio(Media, Culture and Society, 1992-01) Ansu-Kyeremeh, K.Radio, in its linear one-way communication mode, is not an effective medium for rural mass education in Ghana. Ansah (1979,1985) described the causes of its in effectiveness as political, economical and social. This Article asserts that constrains on rural Ghanaian radio education broadcasting are largely cultural. The assertion is founded on views from clinical literature which hold that ‘language or culture can impede communication (stover,1984:7) on empirical data obtained through in situ observations of the structure and process of the Ghanaian broadcasting system, and on conversations with villagers and educators. The evidence gathered showed that cultural elements impeded radio -based education . As a result, this article proposes the exploration of the network of indigenous village communication systems, found to be the linchpin for intra-village communication as potential educational channels by the country’s rural educators. In arriving at this proposition, the modernization approach to radio-based village education which dominated the schemes examined is reconsideredItem Exploring the Funding of Public Service Broadcasting in Ghana’s Democracy(University of Ghana, 2016-03) Asare, A.A.; Ansu-Kyeremeh, K.; University of Ghana, College of Education School of Information and Communication Studies Department of Communication StudiesThis research was undertaken to explore the sources of funding of the Ghana Broadcasting Corporation to determine whether it was reflective of that of a Public Service Broadcaster or other Broadcasting Systems. Two qualitative approaches were adopted for the study, focus group discussion and in-depth interviews were used in data collection. Two groups of six persons were used for the focus group discussion and two persons for the in-depth interview. The results indicated that GBCs funding is steadily moving towards commercial activities, its TV license fee collection is not yielding much as was expected, accounting for less than 10% of GBCs internally generated funds. The results also indicated that as at 2011, 50% of GBCs funding came from government subventions.Item Implications of Globalization for Community Broadcasting in Ghana(Community Media: International Perspectives. New York: Palmgrave Macmillan, 2007-01) Ansu-Kyeremeh, K.A discussion of the implications of globalization or foreign influences in community broadcasting at Ghana is the focus of this chapter. The discussion is rooted in pervasive foreign influences on what is used to broadcast (means), how broadcasting occurs (process), and what is broadcast (content). The combination appears to be a hindrance to the development of community broadcasting.Item Indigenous communication in Africa Concept, application and prospects(Ghana University Press, 2005) Ansu-Kyeremeh, K.This book argues that indigenous modes of communication – for example the oral tradition, drama, indigenous entertainment forms, cultural modes and local language radio – are essential to the societies within which they exist and which create them; and that coupled with newer, or modern forms of communication technology such as the internet and digitised information, endogenous modes of communication are paramount to the processes of human development in Africa.Item Internal Communication in a Newspaper Organisation: A Study of Graphic Communications Group Limited(University of Ghana, 2015-08) Amofa, S. O.; Ansu-Kyeremeh, K.; University of Ghana, College of Education, School of Information and Communication Studies, Department of Communication StudiesThe study sought to investigate the mode of communication and the preferred channels for communication at the head office of the newspaper organisation; Graphic Communications Group Limited (GCGL). It also sought to find out employees’ knowledge of the tools used by management in communicating with them. The mixed-method approach was used for the data collection. Interviews were conducted with 3 managers purposively selected and the data analysed using thematic areas. One hundred questionnaires were also administered in a survey. The systems theory and the stakeholder approach to internal communication guided the study. It was found that the GCGL had a communication policy and employees were generally aware of the channels used by management for communicating with employees. It was also found that the notice board, face-to-face, meetings and memorandum were the highly preferred channels by employees. Importantly, the findings revealed that though information flow from management to employees was good, feedback for effective and interactive communication was not prompt.Item “It’s overwhelming and hard to articulate:” Analyzing student narratives of International Global Citizenship Education Field Experience(Global Citizenship Education in Post-Secondary Institutions, 2011-02) Richardson, G.; De Fabrizio, L.; Ansu-Kyeremeh, K.CHAPTER 8 “It’s Overwhelming and Hard to Articulate”: Analyzing Student Narratives of an International Global Citizenship Education Field Experience George H. Richardson, Lucy De Fabrizio, Kwasi Ansu-Kyeremeh Introduction In the last decade, among scholars who teach and research in the field of international education, there has been proliferation of research and writing about the importance of developing global citizenship education programs in post-secondary education (Dower & Williams, 2002; Noddings, 2005; Peters, Blee, & Britton, 2008). Much of this scholarship has focused on the ways in which global citizenship education can act as a counternarrative to existing neo-liberal discourses that structure global citizenship education as an initiation into the competitive skill set students will need to be suc- cessful in the global marketplace (O’Sullivan & Pashby, 2008; Abdi & Shultz, 2008; Abdi & Richardson, 2008). But while there is no shortage of research and theorizing that examines what global citizenship education might do to respond to the challenge of globalization, there is comparably little work to date on understanding what impact global citizen- ship education programs have actually had on students’ perceptions of their roles and responsibilities as global citizens. In the face of the intensification of internationalization in post-secondary institu- tions, and of mounting institutional pressure on faculties and units to internationalize their undergraduate programs, the question of what impacts international programs have on students is particularly relevant. Do such programs have lasting influence, do they have the potential to be transformative or do they reinforce existing binary con- structions that privilege the West and...Item Public Policy Communication: A Study of the National Youth Policy(University of Ghana, 2014-10) Amoah, M.M.; Ansu-Kyeremeh, K.; University of Ghana, College of Education, School of Information and Communication Studies, Department of Communication StudiesThis study investigated the communication channels used by the Government of Ghana to communicate the national youth policy to its ultimate beneficiaries, the youth. The policy communication between government and the youth was ascertained from two 200 undergraduate students of the University of Ghana between the ages of 15-34 who are aware of the existence of the policy. An interview guide and a survey questionnaire were utilised in collecting data and data were analysed with the help of Microsoft Excel and SPSS. The findings of the study indicate that government employed communication channels that allowed for the exchange of policy information with the youth and the youth mostly utilised social media platforms to express their opinions and ideas to government concerning the policy. However, the awareness of policy details among the youth was low.Item Viewer Perception of Messages in the Television Advertisement of Herbal Medicine (A Survey of Akosombo Residents)(University of Ghana, 2016-03) Bonna, P.K.B.; Ansu-Kyeremeh, K.; University of Ghana, College of Humanities, School of Information and Communication Studies, Department of Communication StudiesIt is estimated that 70% to 75% of the population of Ghana rely on herbal medicine for their primary healthcare (WHO 2002). Practitioners and manufacturers of herbal medicine relying less on advertising through loud speakers and personal advertising in lorries and market places and moving towards advertising in the mass media. This study, therefore, examined viewer perception of messages in the television advertisement of herbal medicine in Akosombo in a survey, using a questionnaire as the instrument for data collection. The specific objectives of the study were to find out views on the messages of herbal medicine advertisement on television, examine the extent to which viewers were likely to patronise herbal medicines based on the messages they were exposed to in the television ads and finally find out whether respondents viewed curative properties of herbal medicine as claimed in television ads to be real. Two hundred respondents, 18years and above who had watched television herbal medicine ads and had purchased and used herbal medicine were interviewed. Data was analysed using the Statistical Package for Social Sciences (SPSS) version 20. Key among the findings was that close to nine in ten (87.9%) of the respondents said messages of herbal medicine television advertisement should be regulated to reduce exaggerations and false claims of the multiple therapeutic properties of herbal medicine as advertised on television. Interestingly, the study also revealed that majority of respondents with diverse educational qualifications, from high school certificate to post-graduate degree, chose herbal medicine over orthodox medicine because, in their view, the former had no or little side effects. The finding is interesting because it was presumed that the more educated a respondent was, the less likely he/she was expected to accept herbal medicine ad message, let alone be convinced to patronise it.