Employee Perceptions of Corporate Social Responsibility (Csr) and Organisational Citizenship Behaviours (Ocb) A Comparative Ghanaian

Abstract

The study comparatively evaluates employee perceptions of CSR in the banking, telecommunication and the hospitality industries in Ghana and examines the effect of the employee perceptions of CSR on OCB of employees. The study adopted a quantitative research approach through cross sectional survey design to sample 225 employees from Ecobank Ghana, MTN Ghana and Fiesta Royale Hotel. Content and regression analysis were utilized for analysis of the research objectives/hypotheses stipulated by the study. The study found that the most common priority focus areas of the sampled organisations in relation to the nature of CSR practices include education, and health. Further, provision of support to underprivileged individuals, groups and organisations was done by Ecobank Ghana and Fiesta Royale Hotel, employment generation by Ecobank Ghana, Economic empowerment by MTN Ghana and Tourism by Fiesta Royale Hotel. It was also observed that the sectors engaged in numerous forms of CSR activities such as building of schools, provision of health facilities, scholarship to need but brilliant students and many more. The study showed that employee perceptions with regards to CSR towards government and society were stronger than towards employees and customers. The implication is that not much has been done with regards to CSR activities towards employees and customers. It was also indicated that a stronger perception was discovered greatly within the banking sector as compared to telecommunication and hospitality industry which were not significant. It was also noted that there was a positive perception of employees in the banking and hospitality industry compared to the telecommunication industry. The study found positive effects of employee perceptions of CSR activities on OCB across all the sampled organisations in relation with all the benchmarks (employees, customers, environment, and government) with the exception of society. CSR practices should be intensified in organisations especially in the hospitality industry so that positive perceptions can be developed among employees to ensure employee OCB engagement.