The use of Facebook in the 2012 Presidential Campaigns: A Content Analysis of John Dramani Mahama and Nana Addo Danquah Akufo-Addo’s Official Pages

Simple item page
dc.contributor.advisorAmoakohene, M.I.
dc.contributor.authorFordjour, N.K.O.
dc.contributor.otherUniversity of Ghana, College of Education, School of Information and Communication Studies, Department of Communication Studies
dc.date.accessioned2017-01-23T09:30:33Z
dc.date.accessioned2017-10-13T17:55:04Z
dc.date.available2017-01-23T09:30:33Z
dc.date.available2017-10-13T17:55:04Z
dc.date.issued2015-03
dc.descriptionThesis (MPhil) -University of Ghana, 2015
dc.description.abstractThis study is a quantitative content analysis of the textual Facebook wall posts of John Dramani Mahama and Nana Addo Danquah Akufo-Addo, during the 2012 election campaign. The principal goal of the research was to determine whether the Facebook wall posts of both candidates fell under the functions, topics and sub topics of political campaign discourse. A sample of textual posts from the 1st of August to the 6th of December 2012, were analysed for this study. Using the functional theory of political campaign discourse as the bases for the analysis of candidates‟ Facebook posts. The posts focused mainly on acclaims (84%) followed by attacks (15%). Defences (1%) were rarely employed and only used by John Dramani Mahama. Candidates‟ posts focused mostly on policy (45%), followed by character (55%), when it came to topics. When they addressed policy, the candidates discussed general goals (39%) in a similar proportion like future plans (38%), and past deeds (23%) were the least discussed policy sub-category. In talking about character, candidates‟ Facebook postswere mostly on ideals (45%), followed by leadership ability (37%) and personal qualities (18%) as the least of character sub topics discussed. Data for this study confirmed three hypotheses, after subjectingdatathrough the chi-square goodness-of-fit test.en_US
dc.format.extentix, 58p. ill.
dc.identifier.urihttp://197.255.68.203/handle/123456789/21410
dc.language.isoenen_US
dc.publisherUniversity of Ghanaen_US
dc.rights.holderUniversity of Ghana
dc.titleThe use of Facebook in the 2012 Presidential Campaigns: A Content Analysis of John Dramani Mahama and Nana Addo Danquah Akufo-Addo’s Official Pagesen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
The Use of Facebook in the 2012 Presidential Campaigns; A Content Analysis of John Draman Mahama and Nana Addo Danquah Akufo - Addo's Official Pages - 2015.pdf
Size:
3.36 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 2 of 2
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
No Thumbnail Available
Name:
license.txt
Size:
0 B
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Department of Communication Studies