Marketing intangibles: the case of library services in higher education institutions

Simple item page
dc.contributor.authorMarkwei, E.
dc.contributor.authorOfori, W.O.
dc.contributor.authorQuagraine, N.T.
dc.date.accessioned2020-07-17T12:08:00Z
dc.date.available2020-07-17T12:08:00Z
dc.date.issued2020-02-12
dc.descriptionResearch Articleen_US
dc.description.abstractInformation provision in the twentyfirst century is no longer a monopoly of libraries. Libraries across the globe, including academic libraries, are competing with other service industries such as big publishing houses, online book dealers, academic database vendors, the internet and others enhancing easy access to information. Thus, libraries today have no choice than to adopt a marketing approach in their operations and services to remain visible, valuable and relevant to their communities and patrons (Kumbar, 2004). However, Alemna (2001) is of the view that the application of marketing concepts to the operations of library and information services is a common phenomenon globally. Many libraries have begun to identify that marketing services remain a critical factor in their survival. Other factors identified by Jestin and Parameswari (2005) to the adoption of marketing by libraries are the information explosion, the technology revolution and the case of escalating library costs. Baro and Ebhomeya (2013) add that marketing within a university library implies a need for the library to align its products and service offerings to identified objectives and users and meeting their needs.en_US
dc.identifier.citationOfori, W.O., Markwei, E. and Quagraine, N.T. (2020), "Marketing intangibles: the case of library services in higher education institutions", Library Hi Tech News, Vol. 37 No. 3, pp. 15-20.en_US
dc.identifier.otherDOI 10.1108/LHTN-11-2019-0085
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/35635
dc.language.isoenen_US
dc.publisherLibrary Hi Tech Newsen_US
dc.relation.ispartofseries37;3
dc.subjectmarketingen_US
dc.subjectGhanaen_US
dc.subjectacademic librariesen_US
dc.subjectsocial mediaen_US
dc.subjectPoliciesen_US
dc.subjectprivate Universitesen_US
dc.titleMarketing intangibles: the case of library services in higher education institutionsen_US
dc.typeArticleen_US

Files

License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Department of Information Studies