Radio Redux: Audience Participation and the Reincarnation of Radio for Development in Africa

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dc.contributor.authorTietaah, G.
dc.contributor.authorAmoakohene, M.
dc.contributor.authorTuurusong, D.
dc.date.accessioned2019-09-16T10:32:32Z
dc.date.available2019-09-16T10:32:32Z
dc.date.issued2019-06-01
dc.descriptionResearch Articleen_US
dc.description.abstractAlong with the valorization of “beneficiary” participation in development praxis, contemporary communication scholarship has tended toward internet-enabled technologies and applications. This study breaks ranks with the implicit loss of faith in the capacity of the so-called legacy media, and radio in particular. It argues that precisely those advances in new technologies, together with the peculiar media ecology of Ghana and Africa generally, are the bases for prenotions about the enduring relevance of radio. To verify this claim, focus group discussions were conducted among radio audiences in Ghana. The findings suggest three factors for a renaissance of radio as a development communication medium: its contribution to democratic pluralism; the use of local languages that enables social inclusion; its appropriation of new technologies for audience participatory engagement. Radio has thus evolved from the powerful effects notions of a one-way transmitter of information to an increasingly more interactive, audience-centric medium.en_US
dc.identifier.otherhttps://doi.org/10.1177/0169796X19844916
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/32193
dc.language.isoenen_US
dc.publisherJournal of Developing Societiesen_US
dc.relation.ispartofseries35;2
dc.subjectRadioen_US
dc.subjectNew technologiesen_US
dc.subjectAudience participationen_US
dc.subjectDevelopmenten_US
dc.subjectGhanaen_US
dc.subjectAfricaen_US
dc.titleRadio Redux: Audience Participation and the Reincarnation of Radio for Development in Africaen_US
dc.typeArticleen_US

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