Sales and Revenue Optimization in Pharmaceutical Companies: The Role of An ERP System. A Case Study of Ayrton Drug Manufacturing Limited

Simple item page
dc.contributor.authorNunoo, J.C.
dc.date.accessioned2019-10-11T16:46:42Z
dc.date.available2019-10-11T16:46:42Z
dc.date.issued2019-07
dc.descriptionMA.en_US
dc.description.abstract“Though ERP has gained some importance in the IS literature over the past few years and is a major phenomenon in practice, through a) historical analysis, b) meta-analysis of representative IS literature, and c) a survey of academic experts, we divulge unorthodox views on the phenomenon. Given this variety of perspectives, it is unlikely that at this stage a generally agreed definition of ERP can be achieved” (Klaus, Helmut et al, 2000).This research seeks to primarily ascertain- 1. What role does an ERP play in the optimization of Sales and Revenue in a pharmaceutical company and its effectiveness? 2. How this feeds into the overall business performance of the company. Most pharmaceutical companies in Ghana do not use all-encompassing ERPS. Most of them employ standalone systems for the various sections of the business which ultimately increases cost and could bring inefficiencies and defeat the purpose for which it was brought, which is optimize business performance and make business processes effective and efficient. The study provides results which indicate that proper implementation of ERPS directly influences optimization of sales and revenue in a pharmaceutical company and ultimately provides a boost in business performance.it provides relevant information to top level management which is easy to comprehend and forms a concrete basis on which strategic decisions are made for the improvement of the performance of the business.en_US
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/32695
dc.language.isoenen_US
dc.publisherUniversity of Ghanaen_US
dc.subjectSalesen_US
dc.subjectRevenueen_US
dc.subjectERP System.en_US
dc.subjectAyrton Drug Manufacturing Limiteden_US
dc.titleSales and Revenue Optimization in Pharmaceutical Companies: The Role of An ERP System. A Case Study of Ayrton Drug Manufacturing Limiteden_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Sales and Revenue Optimization in Pharmaceutical Companies The Role of an ERP System. A Case Study of AYRTON Drug Manufacturing Limited.pdf
Size:
2.18 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Department of Organisation and Human Resource Management (OHRM)