Does psychological empowerment improve renewable energy technology acceptance and recommendation? Evidence from 17 rural communities

Abstract

This research investigates the incorporation of the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Empowerment Theory into a robust construct within a Partial Least Squares-Structural Equation Model (PLS-SEM). Utilizing a cross-sectional survey approach, the study focuses on selected rural communities of Northern Ghana. The research encompasses 613 respondents, with an initial pilot study involving 80 partici pants. The study yields notable findings, establishing statistically significant and positive correlations between empowerment and attitude within the rural Ghanaian context. Furthermore, it identifies a significant influence of purchase intention on the propensity to recommend renewable energy technologies among rural households. These outcomes align with the principles of the Empowerment Theory and are in congruence with the United Nations Sustainable Development Goals (UN-SDGs), particularly SDG-7 (universal access to energy) and SDG-12 (responsible production and consumption). The study’s implications extend to policy recommendations, spe cifically tailored to the unique energy landscape of Ghana. These findings contribute to a deeper comprehension of renewable energy proliferation dynamics and emphasize their crucial role in advancing sustainable devel opment objectives and fostering responsible energy practices.