Macroenvironmental analysis for strategic management: Stakeholders' view of Ghana's university libraries

Abstract

This article assesses some political, cultural, technological and international issues believed to affect strategic management in Ghanaian university libraries. The external environment of Ghana is perceived by some major stakeholders of the libraries to be highly uncertain. The macroenvironmental analysis of the strategic positions of the libraries is developed through the identification of opportunities and threats in the political and economic environments.