The Influence of Facebook Ads on Consumer Purchasing Decisions A Study Of University Of Ghana Students

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dc.contributor.authorAdam, F.
dc.date.accessioned2018-10-23T16:13:56Z
dc.date.available2018-10-23T16:13:56Z
dc.date.issued2017-10
dc.description.abstractThis study investigated the influence of Facebook ads on consumer purchasing decisions. This study employed an explanatory research design to explain the cause-and-effect relationship among Facebook users, their attitudes towards Facebook ads and their purchasing decisions. The study sampled 200 resident students who are Facebook users from University of Ghana (UG). Results of the findings revealed that UG students who are Facebook addicts had positive attitudes towards Facebook ads. Again, the research discovered that, attitude towards Facebook adverts significantly influences consumers purchase decisions. The effect of these findings suggests that marketing communicators should step up in crafting their Facebook adverts in an attractive manner so as to entice people to watch their ads.en_US
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/24696
dc.language.isoenen_US
dc.publisherUniversity of Ghanaen_US
dc.subjectconsumeren_US
dc.subjectpurchasingen_US
dc.subjectFacebooken_US
dc.subjectaddictsen_US
dc.subjectUniversity of Ghanaen_US
dc.subjectdecisionsen_US
dc.titleThe Influence of Facebook Ads on Consumer Purchasing Decisions A Study Of University Of Ghana Studentsen_US
dc.typeThesisen_US

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