The socio-cultural concept of face in akan communication

Abstract

The paper examines the metaphorical expressions derived from anim ‘face’ in Akan, a major language in Ghana. It analyses and discusses face metaphoric expressions in relation with the universal concept analysed by Face Theory. The paper projects this concept onto the Akan cultural system and looks at how the concept is used in Akan communicative interaction. The sociolinguistics and pragmatics of anim are considered. In particular, it focuses on face-to-face interaction and the typical situations and discourses within the Akan speech community where the concept of face plays a role. © 2004 John Benjamins Publishing Company.