Investigating User Perceptions of Persuasive Design Elements that Influence Perceived Credibility

dc.contributor.authorKoranteng, F.N.
dc.contributor.authorHam, J.
dc.contributor.authorWiafe, I.
dc.date.accessioned2022-01-10T15:05:38Z
dc.date.available2022-01-10T15:05:38Z
dc.date.issued2021
dc.descriptionResearch Articleen_US
dc.description.abstractGiven the prevalent use of technology for human activities, the determinants of user perceptions of the credibility of technological systems must be understood. This study investigated how user perceptions of persuasive elements that are incorporated in Academic Social Networking Sites (ASNSs) influence the Perceived Credibility of these sites. Specifically, the effects of Personalization, Reduction, Tailoring, Self-Monitoring, Rehearsal, Simulation and Tunneling on Perceived Credibility are examined. An online survey was adopted to examine the research model. Partial Least Square techniques were used to assess the significance of the determinants on Perceived Credibility. Results indicate that Tailoring positively influences Perceived Credibility whereas Personalization has a negative significant effect. Implications for theoretical insights into Perceived Credibility and its determinants and design implication are discussed.en_US
dc.identifier.otherhttps://doi.org/10.1007/978-3-030-79460-6_13
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/37520
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.subjectPerceived Credibilityen_US
dc.subjectPersuasive designen_US
dc.subjectTailoringen_US
dc.subjectAcademic Social Networking Sitesen_US
dc.titleInvestigating User Perceptions of Persuasive Design Elements that Influence Perceived Credibilityen_US
dc.typeArticleen_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Investigating-User-Perceptions-of-Persuasive-Design-Elements-that-Influence-Perceived-CredibilityLecture-Notes-in-Computer-Science-including-subseries-Lecture-Notes-in-Artificial-Intelligence-and-Lecture-Not.pdf
Size:
1.09 MB
Format:
Adobe Portable Document Format
Description:

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description: