Response of Adolescents to Anti-HIV/AIDS Television Messages: Case Study of Students of Accra High School
| dc.contributor.author | Johnson, D. | |
| dc.date.accessioned | 2021-09-03T17:10:13Z | |
| dc.date.available | 2021-09-03T17:10:13Z | |
| dc.date.issued | 2010-08 | |
| dc.description | MA. Communication Studies | en_US |
| dc.description.abstract | Twenty-three years after its discovery, HIV/AIDS is still a menace for which there is no cure. Facts available indicate that HIV / AIDS has spread more widely in certain countries like India in recent times. Most of the efforts aimed at the reduction and eradication of the disease have been focused on the youth who happen to be the most affected and are, thus, considered the primary targets, and television has been one of the major channels used to reach such targets. This study aimed at finding out how adolescents perceived and received various HIV/AIDS television messages. It also established whether some message types were better received than others. The study also sought to find out whether adolescents' perception of HIV I AIDS and the danger of irresponsible sexual behaviour are formed as a result of what they saw on television. The study established that television played an important role in the communication of information on HIV / AIDS, especially to adolescents and that adolescents perceived television as a credible source of receiving HIV / AIDS information. The study also observed that adolescents actuaIly formed their ideas about the reality of HIV I AIDS based on what they saw on television. The study also concluded that HIV / AIDS messages on television that were meant to inform and educate happened to be more effective for adolescents than AIDS messages on television that were meant to entertain. | en_US |
| dc.identifier.uri | http://ugspace.ug.edu.gh/handle/123456789/36631 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Ghana | en_US |
| dc.subject | HIV/AIDS | en_US |
| dc.subject | Adolescents | en_US |
| dc.subject | Accra High School | en_US |
| dc.title | Response of Adolescents to Anti-HIV/AIDS Television Messages: Case Study of Students of Accra High School | en_US |
| dc.type | Thesis | en_US |