Ghanaian Women's Perceptions of the Quality of Ready-to-Wear Garments

Abstract

Women can choose among many options with regard to ready-to-wear (RTW) clothing; for example, they can purchase imported or domestically produced garments, or they can select custom-made or second-hand garments. In Ghana, women have traditionally preferred imported RTW garments to RTW garments produced within the country. In this study, descriptive and analytical methods were used to investigate female university employees' (n = 150) perceptions of the quality of Ghanaian RTW garments based on garment attributes. Generally, respondents rated these garments' quality as good, with "style" the highest rated attribute. Implications for labeling of garments and the teaching of textiles and clothing are discussed, along with the need for further study.