Association rules mining for job seekers' profiles based on Personality traits and Facebook usage
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Business Information Systems
Abstract
Personality traits play a significant role in many organizational parameters, such as job satisfaction,
performance, employability, and leadership for employers. One of the major social networks, the
unemployed people derive satisfaction from Facebook. The focus of this article is to introduce association
rules mining, and demonstrate how it may be applied by employers to unravel the characteristic profiles.
of the unemployed Facebook users in the recruitment process by employers, for example, recruitment of
public relations officers, marketers, and advertisers. data for this study comprised 3000 unemployed
Facebook users in Nigeria. This study employs association rule mining for mining that is hidden but interesting
and unusual relationships among unemployed Facebook users. The fundamental finding of this study is
that employers of labour can adopt association rules mining to unravel job-relevant attributes suitable
for specific organisational tasks by examining Facebook activities of potential employees. Other
managerial and theoretical implications are discussed.
Description
Research Article
Keywords
association rules mining, unemployment, personality traits