Motivating issues affecting students’ use of social media sites in Ghanaian tertiary institutions

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dc.contributor.authorAsiedu, N.K.
dc.contributor.authorBadu, E.E.
dc.date.accessioned2019-07-23T13:14:28Z
dc.date.available2019-07-23T13:14:28Z
dc.date.issued2018-03
dc.description.abstractPurpose Social media usage has become popular among the youth. The popularity and acceptance of this tool by the youth in large numbers make it necessary to find out more about the reasons why the youth are so interested in social media sites and as a result rely so much on it in every social engagement irrespective of the dangers or demerits it poses. The paper aims to discuss these issues. Design/methodology/approach With the adoption of survey methodology, this paper randomly selected 204 students majoring in sociology from University of Ghana and Kwame Nkrumah University of Science and Technology to participate in the study. Findings Using the uses and gratifications theory, this study identified the following: WhatsApp was found to be the most widely used social media tool in both institutions; chatting and keeping in touch with loved ones and maintaining distant relationships are the major factors that motivate students in both institutions to use social media sites. The results further indicated that students are highly influenced by social media sites and, therefore, this has become their main medium of communication within and outside campus. Practical implications Social media, one way or the other is controlling the world and everything in it. The exposure of students to this tool requires the taking of certain relevant measures to direct the focus of its usage in tertiary institutions. It is against this background that this paper strongly recommended its integration into the academic system and the enshrinement of social media policies in the handbook of university students in Ghana. Originality/value This paper adds to existing literature on students frequent use of social media and confirms the assumptions of the uses and gratifications theory which simply asks the question why and how people use media.en_US
dc.identifier.citationAsiedu, N. and Badu, E. (2018), "Motivating issues affecting students’ use of social media sites in Ghanaian tertiary institutions", Library Hi Tech, Vol. 36 No. 1, pp. 167-179. https://doi.org/10.1108/LHT-10-2016-0108en_US
dc.identifier.otherhttps://doi.org/10.1108/LHT-10-2016-0108
dc.identifier.otherVol. 36 No. 1, pp. 167-179
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/31687
dc.language.isoenen_US
dc.publisherLibrary Hi Techen_US
dc.subjectGhanaen_US
dc.subjectKwame Nkrumah University of Science and Technologyen_US
dc.subjectMotivationen_US
dc.subjectSocial mediaen_US
dc.subjectUniversity of Ghanaen_US
dc.subjectUses and gratifications theoryen_US
dc.titleMotivating issues affecting students’ use of social media sites in Ghanaian tertiary institutionsen_US
dc.typeArticleen_US

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