Factors influencing a long-term relationship between healthcare providers and patients – perspectives of patients at a public regional hospital, Ghana
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International Journal of Pharmaceutical and Healthcare Marketing
Abstract
Purpose – The purpose of this paper is to determine the factors that influence patients’ long-term
relationship with healthcare providers in healthcare delivery at hospitals.
Design/methodology/approach – Data were gathered using 170 patients in a cross-sectional survey
with quantitative research methods at a public regional hospital. Results were obtained using descriptive
analysis and regression analysis.
Findings – Generally, the study found that the health-related factors (the reception of staff, providers’
attitude, waiting time, competence and expertise and the hospital environment) that influence patients’
long-term relationship with the healthcare providers/hospital were statistically significant (p<0.001).
The findings showed that overall 90.0 per cent of the patients were very satisfied with the overall
healthcare services at the hospital.
Research limitations/implications – Limited sample size, lack of examination of healthcare
providers’ perspectives and non-application of qualitative methods make it difficult to give a true picture
of how these can enhance patients’ intent to keep a long-term relationship with the healthcare providers/
hospital.
Practical implications – The paper suggests that health policymakers and practitioners need to enhance
measures that will make patients satisfied leading to their long-term commitment and cordial relationship
with the healthcare providers/hospital.
Social implications – The study demonstrated how health-related factors will be associated with the
patients’ agreement/intent to keep a long-term relationship with their service providers at hospitals. Thus, the
overall hypothesis was true that there is a relationship between patients’ satisfaction with the healthcare
experienced and their long-term relationship with healthcare providers/hospital.
Originality/value – This is one of the few studies conducted on the topic in the context of Ghana’s health
sector. It recommends that there should be a good interpersonal relationship between healthcare providers
and patients, as patients’ satisfaction is not based on only receiving treatment at the health facility.
Description
Research Article