Media and Gender Socialization
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Date
2016-04
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Publisher
The Wiley-Blackwell Encyclopedia of Gender and Sexuality Studies. Oxford: Blackwell Publishing Ltd
Abstract
The media is widely regarded as influencing how people perceive the world around them through the images and messages it produces. Gender scholars argue that the media is complicit in promoting a gendered society by reinforcing hegemonic messages that inform societal understandings of what it means to be a woman and a man. Social learning theorists have demonstrated that from an early age the media plays a key role in socializing individuals into gendered roles. Although media representations are slowly changing, stereotypical constructions of femininity and masculinity persist in diverse media ? from children's books, television, film, and advertisements to online media and video games.
Media and Gender Socialization | Request PDF. Available from: https://www.researchgate.net/publication/315785041_Media_and_Gender_Socialization [accessed Sep 27 2018].
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Keywords
gender, media, socialization
Citation
Gadzekpo, A. Media and Gender Socialization (2016). The Wiley-Blackwell Encyclopedia of Gender and Sexuality Studies. Oxford: Blackwell Publishing Ltd.