Abstract:
This University of Ghana Marketing Communications policy
guides the University of Ghana (UG) community in its marketing
communication activities recognising that all such activities
should be coordinated from a Marketing and Service Excellence
Unit located within the Office of Institutional Advancement.
The Marketing and Service Excellence Unit exercises oversight
responsibility for the co-ordination of all official internal and
external marketing communication activities of the entire
University. No marketing consultants, marketing research
firms, public relations agencies, brand design agencies, graphic
design firms, web design firms, independent design consultants
or social media consultants will be communicated with, without
the prior approval of the Marketing and Service Excellence Unit.
For the purpose of this policy, Marketing Communications
refers to advertising, direct marketing, branding, packaging,
online presence, printed materials, public relations activities,
sales presentations, sponsorships, trade show appearances and
all activities connected with the promotion of the University of
Ghana in local and international markets.
