Browsing by Author "Ofori, K.S."
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Item The effect of foreign market knowledge on SME export performance: a study of non-traditional SMEs in Ghana(Global Knowledge, Memory and Communication, 2021) Abubakari, A.; Hinson, R.E.; Ofori, K.S.; et al.Purpose: It is well documented in the extant literature that knowledge plays a crucial role in small and medium enterprise (SME) internationalization. Exporting SMEs from developing economies faces many challenges, including lack of knowledge about institutions in foreign markets and inadequate knowledge about foreign institutions and limited internationalization knowledge (IK). However, research on the export performance of SMEs has thus far focused on the internationalization strategies of multinational corporations. This study aims to explore the effect of foreign market knowledge on SME export performance. The authors also assessed the moderating effect of employee absorptive capacity in the knowledge-performance nexus. Design/methodology/approach – The authors adopted a survey design to collect data from owners managers of SMEs and exporters in the Greater Accra region of Ghana. A total of 350 questionnaires were distributed based on convenience. Of this number, 257 usable responses were used in the final analysis. The authors tested the proposed model using partial least squares-structural equation modeling. Findings: The findings show that the three types of foreign market knowledge tested in this study, namely, foreign institutional knowledge (FIK), foreign business knowledge and IK have positive and significant effects on SME exporters’ performance. It also shows that employees’ absorptive capacity the relationship between FIK and SME exporters’ performance. Originality/value: The study demonstrates the types of knowledge relevant to SME export performance. The study further demonstrates the moderating effect of employee absorptive capacity on the relationship between knowledge and export performance. The study advances existing knowledge on SME performance. especially from an emerging economy context.Item Examining brand loyalty from an attachment theory perspective(Marketing Intelligence & Planning, 2020-01-22) Ofori, K.S.; Boateng, H.; Kosiba, J.P.; Adam, D.R.; Okoe, A.F.Purpose This study aimed to ascertain the relationship between experiential value, brand attachment and brand loyalty. The authors employed the attachment theory as the theoretical framework and operationalised attachment as a two-dimensional construct: identity-based and bonding-based. The authors argue that experiential value reinforces customer attachment in these two perspectives of attachment and consequently determine brand loyalty. Design/methodology/approach The authors used a survey research design and collected data from 500 customers of mobile telecommunication network companies in Ghana. The authors analysed the data collected using the partial least squares approach to structural equation modeling. Findings The findings of the study showed that there is a relationship between experiential value, brand attachment (identity-based and bonding-based) and brand loyalty. This study showed how experiential value reinforces each dimension of the attachment theory, and drives brand loyalty. Originality/value This study intensifies the application of attachment theory in the marketing literature. It provides insight into how brand loyalty is developed via attachment.Item Examining Self-Disclosure on Social Networking Sites: A Flow Theory and Privacy Perspective(Behavioral Sciences, 2018-06) Ampong, G.O.A.; Mensah, A.; Adu, A.S.Y.; Addae, J.A.; Omoregie, O.K.; Ofori, K.S.Social media and other web 2.0 tools have provided users with the platform to interact with and also disclose personal information to not only their friends and acquaintances but also relative strangers with unprecedented ease. This has enhanced the ability of people to share more about themselves, their families, and their friends through a variety of media including text, photo, and video, thus developing and sustaining social and business relationships. The purpose of the paper is to identify the factors that predict self-disclosure on social networking sites from the perspective of privacy and flow. Data was collected from 452 students in three leading universities in Ghana and analyzed with Partial Least Square-Structural Equation Modeling. Results from the study revealed that privacy risk was the most significant predictor. We also found privacy awareness, privacy concerns, and privacy invasion experience to be significant predictors of self-disclosure. Interaction and perceived control were found to have significant effect on self-disclosure. In all, the model accounted for 54.6 percent of the variance in self-disclosure. The implications and limitations of the current study are discussed, and directions for future research proposed.Item Examining the link between social capital, knowledge quality, SMEs innovativeness and performance(Business Information Review, 2020) Boateng, H.; Visnupriyan, R.; Ofori, K.S.; Hinson, R.E.The purpose of this study was to examine the relationship between some elements of social capital, knowledge quality, and Small and Medium Enterprises (SMEs)’ innovativeness and export performance. Data were collected from owners/ managers of SME exporters in Ghana. Structural Equation Modeling was used for the data analysis. The results indicate that the elements of social capital facilitate access to quality knowledge which consequently improves SMEs’ innova tiveness. The study also shows that SMEs’ innovativeness affects their export performance.Item Exploring Users’ Continuance Intention Towards Mobile SNS: A Mobile Value Perspective(Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST, 2019-01) Mensah, A.; Ofori, K.S.; Ampong, G.O.A.; Addae, J.A.; Kouakou, A.N.; Tumaku, J.The functionalities of most Social Networking Sites allow users to enjoy practical benefits like maintaining important social and business relationships, communicating with others, and getting feedback on important shared information. However, the place of SNSs as a source of entertainment and enjoyment is also well-documented. The purpose of the paper is to identify the factors that predict continuance use of social networking sites from the perspective of mobile value. Data was collected from 452 students in three leading universities in Ghana and analyzed with Partial Least Square-Structural Equation Modeling. Results from the study revealed that both hedonic value and utilitarian value were significant predictors of continuance intention. Satisfaction was also found to be a significant predictor of continuance intention. In all, the model accounted for 55.6% of the variance in continuance intention. The study also provides important contributions to the literature, by demonstrating the significance of both utilitarian and hedonic value in leading to satisfaction with the usage of mobile SNS services. The implications and limitations of the current study are discussed and directions for future research proposed.Item Factors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghana(Routledge, 2018) Ofori, K.S.; Boakye, K.; Narteh, B.collected from 235 third-generation MDS users. Findings from our partial least square–structural equation modelling analysis indicated that the effects of service quality on trust and satisfaction were significant, subsequently impacting loyalty. Interestingly, our results showed a significant effect of corporate image on trust, but not on satisfaction and loyalty. Our results should help MDS providers by improving strategies on customer retention and loyalty in order increase their market share and profitability. © 2016 Informa UK Limited, trading as Taylor & Francis Group.Item Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry(International Journal of Bank Marketing, 2019-02) Omoregie, O.K.; Addae, J.A.; Coffie, S.; Ampong, G.O.A.; Ofori, K.S.Purpose The increasing number of banks in the Ghanaian banking industry has brought about intense competition in the industry. The purpose of this paper is, therefore, to examine the factors that influence retail banking customers’ loyalty intentions. Design/methodology/approach In order to validate the proposed research model, the study adopts a survey design. Data were collected from 565 customers of the top performing banks in terms of customer deposits. Data analysis employed the partial least squares structural equation modeling (PLS–SEM) using SmartPLS version 3. Findings Results from the PLS–SEM analysis indicated that satisfaction, service quality and trust had significant effect on loyalty, with satisfaction having the most significant effect. Interestingly corporate image was found to have a significant effect on both satisfaction and trust but not on loyalty. In all, the proposed model accounted for 63.3 percent of the variation in loyalty. Research limitations/implications The current study samples customers from only the top performing banks in Ghana. The use of cross-sectional data makes it impossible to study how customers’ perceptions change over time. Results from this study could, however, help managers of banks in designing strategies aimed at improving customer loyalty in order to consolidate their market share. Originality/value This paper adds to existing works that focus on loyalty in the retail banking sector, especially from the context of a developing economy. The study draws attention to the interrelationship among service quality, perceived value, satisfaction, image, trust and loyalty.Item The Interplay Between Privacy, Trust and Self-disclosure on Social Networking Sites(ICT Unbounded, Social Impact of Bright ICT Adoption, 2019-05-19) Boateng, R.; Fianu, E.; Ofori, K.S.; Ampong, G.O.A.Social Networking Sites (SNSs) have become an essential part of the daily lives of billions of people worldwide. Because SNS service providers use a revenue model that relies on data licensing (selling of user data), they share user data with other parties such as government institutions and private businesses. Sharing of user data to third parties raises several privacy concerns. Apart from privacy issues emanating from SNSs sharing user information with third parties, privacy issues may also emanate from users sharing information with SNS members. This study is motivated by the researchers’ interest in investigating self-disclosure amongst Ghanaians especially from the perspective of privacy and trust primarily because of recent reports of revenge pornography and other self-disclosure related privacy violations on SNSs in Ghana. A survey was conducted on 523 students from three private universities in Ghana. Out of the 523 questionnaires administered, 452 were validated for analysis. Data collected from the survey was analyzed using the Partial Least Square approach to Structural Equation Modeling (PLS-SEM) performed on SmartPLS Version 3. Results of the study show that privacy awareness, privacy invasion experience, and privacy-seeking behavior have a significant effect on trust in SNS members. Privacy concern was found not to have a significant effect on trust in SNS members. Privacy awareness, privacy concerns, privacy invasion experience, and privacy-seeking behavior were found to have a significant effect on trust in the SNS service provider. Trust in SNS members and trust in the SNS service provider were found to have a significant effect on SNS self-disclosure. Theoretical and practical implications of the study are also discussed.Item Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective(Routledge, 2023) Mohammed, I.; Asare, C.; Ofori, K.S.; et al.The study aims to fill literature gaps in the use of adaptive selling on social media platforms by observing consumer and sales force beha vior in the consumer electronic market. The study’s main objectives are framed to answer the following questions: How does adaptive selling influence consumer outcomes in consumer electronics? What are the effects of social media on consumer outcomes through adaptive selling? The unit of analysis was individual consumers who use consumer electronics, retailers’ services and products offered through salespeople. The sample size of 400 consumers of electronic products was reached via electronic surveys. The questionnaire was adapted from literature to satisfy the quantitative nature of the study. This study found adaptive selling behavior of salespeople to be positively significant in predicting consumer outcomes. The out comes of the study give statistical proof that social media use in sales has a positive impact on adaptive selling habits. The study also revealed a significant positive impact of consumer satisfaction on customer loyalty; this relationship is identified as critical in the con sumer electronics retail market. This study is unique because it widens the understanding of social media use among salespeople in emerging markets.