Browsing by Author "Mensah, I."
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Item Customer relationship management practices affecting customer loyalty supporting small airline carriers in Ghana(International Journal of Electronic Customer Relationship Management, 2018-11) Quaye, D.M.; Mensah, I.; Amoah-Mensah, A.The airline industry in Ghana has experienced some significant growth largely driven by the influx of local and foreign airline operators. In this paper, six CRM practices namely: complaint handling, trust, commitment, communication, competences and social bonds were identified and proposed as drivers of customer loyalty through satisfaction. 341 passengers of small airline carriers in Ghana were sampled for this research. SEM was used to analyse the filed data. While the paper found a partial mediation, trust and compliant handling are the two significant drivers of customer loyalty of which the latter is the strongest predictor of customer loyalty. The paper recommends that managers of small airlines carriers should be honest, provide reliable and quality services to boost trust and confidence of passengers. They must create strong social relation with passengers as a strategy to build trust and instil confidence in them. This paper has presented industry specific evidence for small airline carriers which is non-existent in academic literature.Item Entrepreneurial leadership and performance of female-owned small and medium-sized enterprises in Ghana(International Journal of Entrepreneurship and Small Business, 2019-08-24) Quaye, D.M.; Mensah, I.This study sought to investigate the effect of entrepreneurial leadership attributes on performance of female-owned SMEs in Ghana. This quantitative study adopted a survey research design and simple random sampling technique to select 257 female entrepreneurs in Ghana. SPSS and structural equation model (SEM) were used to analyse the field data. The study result shows a significant effect of female entrepreneurial leadership behaviour on business performance. The paper found that innovation, proactiveness and vision significantly influence firm performance. The paper recommends that female entrepreneurs should develop self-motivating drive, improve their knowledge and skills through training and education in order to improve their innovative abilities, take 'calculated risk' and explore more opportunities. The paper has revealed that entrepreneurial leadership is not a preserve attribute for male entrepreneurs. Again, the paper revealed clear dynamism in female entrepreneurial literature by revealing that female entrepreneurs are innovative, proactive and visionary, risk averse and less motivated.Item An Impact Assessment of Donor Support and Elections: The Case of Ghana's Fourth Republic, 1992-2000(University of Ghana, 2012-06) Dinggetoh, N.A.D.; Mensah, I.Ghana‟s government, was a totalitarian government from the early 1980s until both external and domestic pressures was borne on the regime to liberalize. In 1992, the authoritarian government liberalized and fresh elections were conducted to that respect. In view of the above, the Electoral Commission encountered difficulties in the process of managing the elections. The major challenges were: technical advice, financial constraints; material for election challenges; problems of registration; manpower challenges; equipment difficulties; electoral system bottlenecks; administrative constraints; voter education difficulties; communication problems and transportation challenges. With respect to the above, the donor community salvaged the Electoral Commission with the needed assistance. The assistance given were technical advice; the electoral system to employ; financial assistance; communication gadgets; fuel; transportation; electoral materials; Internal measures of addressing electoral disputes; administrative training; party and candidates agents training and stipends; civic education; voter education; media assistance; political party assistance; judicial assistance to reform; and civil society organizations aid to serve as Election Observers in the elections to serve as a mechanism of international legitimacy and recognition and a bastion for the acceptance of the result. In the research, a mixed result was revealed about the impact of the assistance to Ghana maiden elections from 1992 to 2000. The effects were both negative and positive with 1992 leading in the negative, whilst a positive and negative outcome in 1996 and the 2000 elections. However, the absolute outcome is that, the country has held three elections, with the exception of the 1992 election, which was rejected because the election was rigged, but the 1996 and 2000 election results were accepted, there have changes of government from the National Democratic Congress (NDC) to the New Patriotic Party in 2000. As a consequence, there was a peaceful turnover in 2000, which resulted in the nation attaining the brink of consolidating democracy and has breed perpetual peace; development; growth and development cooperation at long last; human rights recognized; state and Para-state agencies and institutions abuses were halted; due diligence honoured and the rule of law adhered to in this regard. In view of the above success of holding successive elections from 1992 to 2000, the nation is currently having a positive image and a beacon of democracy of democracy in west Africa.Item Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana(Management Decision, 2018-10) Quaye, D.; Mensah, I.Purpose – The purpose of this paper is to establish how small- and medium-sized enterprises (SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture manufacturing industries can sustain or improve their competitive advantage by integrating specific resources and capabilities. The paper seeks to offer an alternative framework “resource capability-based view (RCBV)” that provides a strategic marketing direction for SMEs regarding how innovative marketing practices and dynamic marketing capabilities integrate to create sustainable market advantage. Design/methodology/approach – This current paper employed a quantitative survey design with a positivist methodological research paradigm. The paper used a multi-stage stratified and simple random sampling technique to collect data from 591 manufacturing SMEs in Ghana. SMEs in water, beverage, soap, detergent, metal fabrication, wood and furniture manufacturing industries were sampled for the study. A structural equation model was employed to test the study hypotheses to arrive at the findings. Findings – The study found that product design and packaging innovations, promotion innovations, retail innovations and pricing innovations provide sustainable market advantage for water, beverage, detergent and metal fabrication SMEs. The paper also found that new product designs and packages are the major drivers of sustainable market advantage followed by innovative retail outlets. The paper further originated that integrating marketing competence (marketing resources and marketing capabilities) and innovative marketing activities provides a marginal improvement in competitive advantage. Physical resources may result in market advantage but integrating physical resources with dynamic marketing capabilities provides sufficient competitive sustainability in a competitive market. Practical implications – SMEs in water, beverage, soap, detergent, metal fabrication, wood and furniture manufacturing industries should prioritise their key marketing resources and capabilities in product designs, promotion, pricing and retailing innovations in order to sustain market advantage. Old products should not be faded from the market but rather SME managers should employ innovative retail strategies, such as eco-friendly advertising, product re-branding and digital platforms (social network sites and websites), which are important to sustaining market performance. Government must develop targeted policies to bridge the information gap between SMEs and research institutions such as universities through regular subsidised entrepreneurial training and creation of semi-annual industry-academic fairs. The main theoretical contribution of this current paper is the development of “RCBV” as a framework which shows how SMEs can integrate specific resources and capabilities to achieve sustainable market advantage. This framework offers an integrative view of conventional resource-based view and dynamic capability theory (DCT) which are independently examined in the literature. Originality/value – This current study has proposed an integrated and elaborative approach to the conventional resource-based view and DCT which does not provide a composite understanding in the literature. SMEs may lack the needed resources and capabilities to introduce new products or extant product lines but this paper has demonstrated that how SME can sustain market advantage of existing product(s) by synchronously using specific marketing resources and capabilities. The proposed framework offers a guide for SMEs to integrate their physical resources and capabilities to sustain their market advantage.Item Marketing Innovation And Sustainable Competitive Advantage: A Case Of Selected Manufacturing Small And Medium Enterprises In Central Region Of Ghana(University of Ghana, 2017-06) Mensah, I.Global business trends such as globalisation, technology revolution and trade liberalisation have affected operations of Small and Medium sized Enterprises (SMEs) across the global. In developing countries including Ghana, the global trends have affected operations of SMEs in the domestic markets such as Central region (an administrative region in Ghana). Studies have therefore been done in developing countries such as Ghana regarding how SMEs have responded to these compelling global trends especially with innovative marketing activities. However, findings from Ghana appear contrary to what exist in developed countries to the effect that SMEs in Ghana are not innovative. Evidently, studies in Ghana generalised the context of innovation and did not address any specific type of innovation. To address this gap, this study formulated objectives to investigate the effect of marketing innovation on sustinable competitive advantage using Resource Based Theory and Dynamic Capability Theory. This quantitative study uses a survey research design and a semi-structured questionnaire as a primary data collection instrument. Stratified and simple random sampling techniques were used to sample three hundred and fifty manufacturing SMEs in Central Region for the study. This study found that SMEs in Central region are innovative in terms of marketing. This study results further shows that integration of both marketing resources and capabilities are key to develop marketing innovation which lead to SCA. The study recommends that SME managers and owners should prioritize their marketing competence in product designs, promotion and retailing innovations. Again, government as a matter of urgency must develop targeted policies to bridge the information gap between SMEs and research institutions such as universities in order to improve the capabilities of SME managers and owners.