Browsing by Author "Dartey-Baah, K.,"
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Item An analysis of the impact of strategic marketing on the Profitability of Rural Banks – A Case Study of Dangme Bank(2012) Amoako, G. K.,; Dartey-Baah, K.,The purpose of this study is to examine the factors that influence strategic marketing in relation to profitability in rural banking in Ghana. The research was conducted to see how management and employees follow strategic marketing programmes in delivering superior quality service to their customers and how customers view the service that they receive from the bank. Data was collected from primary and secondary sources. The research revealed that strategic marketing has an effect on the profitability of rural bank services; it revealed that Dangme Rural Bank was marketing oriented and were practicing strategic marketing very well. All employees and the management were conscious of strategic marketing process and activities.Item Application of Frederick Herzberg’s Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective(2011) Dartey-Baah, K.,; Amoako, G. K.,This paper critically examines Frederick Herzberg’s two-factor theory and assesses its application and relevance in understanding the essential factors that motivate the Ghanaian worker. The two-factor theory of motivation explains the factors that employees find satisfying and dissatisfying about their jobs. These factors are the hygiene factors and motivators. The hygiene factors when absent can lead to dissatisfaction in the work place but when fully catered for in the work environment on their own are not sufficient to satisfy workers whereas the motivators referring to the nature of the job, provide satisfaction and lead to higher motivation. This paper adds to the understanding of what motivates the Ghanaian worker most and creates the platform for a re-evaluation of the thinking and viewpoint that workers rate motivator factors higher than the hygiene factors in the work setting.Item The Cultural Approach to the Management of the International Human Resource: An Analysis of Hofstede’s Cultural Dimensions(2013) Dartey-Baah, K.,The subject of culture has gained much prominence and attention in the management of international human resource. This paper examines the issues of culture, both national and organisational, reviews and discusses relevant literature and draws conclusions based on the issues at hand. The discussion of this paper is based on Hofstede’s cultural dimensions. The findings of this paper revealed that elements contained in national cultures can transcend into organizational concerns. Moreover, not only are national cultures the main determinants of the success or failure of multinational businesses, but also organisational cultures. The paper advances that in dealing with matters of culture in the international domain, the point in question is how these cultural issues are managed and not the mere existence of the same that determines the success or failures of organisations.Item The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana(2012) Amoako, G. K.,; Dartey-Baah, K.,The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by asking people questions. Questionnaires were used to collect quantitative data to ensure a structured approach. An increase in brand awareness, brand preferences, brand recall, projecting the company’s image and above all goodwill, can lead to increased sales, and consequently increase organizational value, indicating that sponsorship contributes positively to marketing communication performance. Due to the limited resources, future research needs to examine sales as an additional factor to measure the effect of sponsorship on marketing communication performance to give a better view of the effect of sponsorship. For firms, the study indicates that sponsorship contributes positively to marketing communication performance and consequently increase organizational value.Item Emerging “Dutch disease” in Emerging Oil Economy:(2012) Dartey-Baah, K.,; Amponsah-Tawiah, K.,; Aratuo, D.N.Purpose – The purpose of this paper is to examine the Ghanaian economy within the context of its macro-economic indicators and the performance of the agricultural sector against the backdrop of the exogenous economic explanation of the resource curse. This is aimed at equipping policy makers with the tools needed in identifying symptoms of the Dutch disease as it transitions from an agrarian to an oil economy. Design/methodology/approach – This is a research paper, employing quantitative and qualitative data of the macro-economic indicators in the last ten years (2000-2010) and policy initiatives since the discovery of oil in commercial quantities in Ghana. Furthermore, it also examines theoretical perspectives of the Dutch disease as frames of analysis to gauge the existence of any symptoms of the latter. Findings – The paper questions a previous World Bank (2009) report classifying the Ghanaian economy as already showing signs of the Dutch disease. The paper suggests that the macro-economic indicators show resilience and stability of the economy which is necessary for growth. It is observed that various government policies are aimed at improving agriculture inspite of the emerging oil industry. The paper recognizes some areas of concern and recommends further studies to observe the changes in dynamics when the “petro-dollars” begin to flow into the economy. Originality/value – This is a pioneering work which seeks to provide early warning signals of the Dutch disease in an emerging oil economy.Item Here Comes Another Questionnaire! The Questionnaire Allergy among Business Executives in Ghana.(2012) Amponsah-Tawiah, K.,; Dartey-Baah, K.,; Ametorwo, A.M.The paper seeks to find out reasons for completion or non-completion of research questionnaires, and to sample general views regarding questionnaire administration and reaction by respondents. It makes recommendations as to how questionnaires should be designed in order to increase response rates. The convenient sample and purposive sampling designs were used in obtaining information from 95 students reading for the Executive Masters in Business Administration at the University of Ghana Business School, through the use of questionnaires. Previous studies have pointed out that through poor response rates, the validity of questionnaires is compromised. The paper confirms the previous findings and adds that ambiguity of questions, too lengthy questionnaires and many open-ended questions militate against completion of questionnaires. Further research in this area has been suggested, and recommendations as to how questionnaires should be constructed in order to elicit better response rates have been provided.Item The Impact of National Cultures on Corporate Cultures in Organisations(2011) Dartey-Baah, K.,Item Leadership and Organisational Culture: Relevance in Public Sector Organisations in Ghana(2011) Dartey-Baah, K.,; Amponsah-Tawiah, K.; Sekyere - Abankwa, V.,Public sector reforms have been on the agenda of a number of governments, including Ghana and development agencies such as the World Bank. F rom the review o f existing literature , it is notable that the impact of leadership and organisational culture on the performance of organisations is significant either positively or negatively and therefore essential factors in ensuring a reformed and more efficient publi c sector, especially in developing countries. This paper looks at the general discussions on leadership and organisational culture narrowed down to the Ghanaian context. Furthermore, the relationship between transformational leadership and organisational c ulture and their relevance in public sector organisations in Ghana are touched on. This conceptual paper identifies that leadership and organisational culture play a very important role in the performance of public sector organisations and in particularly the transformational style of leadership seems to result in more innovative and dynamic practices in public sector organisations .Item Rent-seeking resource and institutional challenges in Ghana’s nascent oil economy(Emerald Group Publishing Limited, 2014) Dartey-Baah, K.,; Amponsah-Tawiah, K.,; Aratuo, D.Purpose – The paper aims to assess the institutional readiness of Ghana prior to and after the production of her first oil. The paper also assesses the influence of politics in directing the appropriate use of the oil rents in facilitating the developmental needs of the country. Design/methodology/approach – The paper uses a literature review of the main theories regarding national politics and institutional policies in explaining the economic demise of a country due to a natural resource find. It also uses the natural resource find in Norway as a case study, drawing lessons from the effectiveness of Norway’s institutional policies in harnessing maximum benefits from their oil find and how developing nations such as Ghana can do same. Findings – The paper establishes that Ghana’s institutional architecture as regards the production of oil and gas is fraught with inadequacies on all fronts as regards regulations, regulators and the needed logistics. Additionally, the paper also highlights the role of Ghana’s political elite in perpetuating these institutional inadequacies. Originality/value – The paper highlights the insufficiencies in the institutional readiness for Ghana’s oil find and brings to the fore the influence of Ghana’s politics in contributing to these inadequacies.