Browsing by Author "Acheampong, V."
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Item The Effects of Marketing Communication on Church Growth in Ghana(University of Ghana, 2014-06) Acheampong, V.; Tweneboah-Koduah, E. Y.; Adom, K.; University of Ghana, College of Humanities Business School Department of Marketing and Consumer ManagementIn this era of intense competition, especially amongst churches, the yardstick for measuring success depends on the extent of awareness creation, persuasion and informing customers of the existence of offerings and this has resulted in several marketing communications tools being employed by churches to help them succeed in this kind of competition. This study sought to explore the application of marketing communication by churches in Ghana. The study adopted a mixed method approach. An in-depth personal interview was conducted by purposively sampling 12 church administrators which enabled the researcher to identify the marketing communication tools that churches in Ghana employ. The convenience random sampling technique was used to select 400 church attendees from the Adenta Municipality who completed questionnaires. The recorded interviews were transcribed verbatim and subjected to thematic analysis. Data collected from the church attendees were coded into the SPSS and analysed using descriptive statistics, Factor Analysis, multiple regression, and Analysis of Variance ‘ANOVA’. Though the effects of marketing communication tools differed among respondents in terms of age groups, denominations and educational levels, this study found that there were no significant relationships between advertising, publicity/public relations and church growth. However, there was a significant relationship between personal selling, direct marketing, sales promotion and church growth. Therefore the study concludes that personal selling, direct marketing and sales promotion had influence on Ghanaians’ choice of church.Item Simulations of Policy Responses and Interventions to Promote Inclusive Adaptation to and Recovery from the COVID-19 Crisis in Ghana(International Journal of Microsimulation, 2022) Cooke, E.F.A.; Acheampong, V.; Appiah, S.; et al.We assess the impact of COVID-19 shocks on household welfare and the effectiveness of select policies implemented to reduce their impact on welfare in Ghana. We adopt a microsimulation approach to assess the effects of COVID-19 on household welfare. Welfare fell by 34.2% to 41.9% between March and June 2020. Over the same period, the poverty headcount and the Gini index increased by 9 to 10.5 percentage points and 0.4 to 0.6 points, respectively. The number of poor people increased by 2.8 to 3.2 million. The hardest-hit sector was education, followed by agriculture and forestry and fishing, trade and repairs, manufacturing, and other services also affected. The effects vary for men, women and children. While women experienced the largest decline in welfare, men experienced the highest increase in poverty incidence. The three policies selected reduced poverty marginally but were unable to offset the increase in poverty that occurred between March and June. The estimated cost of the three policies is GHS3.7 billion excluding administrative costs, which equates to approximately 1% of 2020 GDP