Perceived Benefits and Management Commitment to E-business Usage in selected Ghanaian Tourism Firms

Abstract

We set out in this article to generate a preliminary understanding of the benefits of e-business to tourism firm players in Ghana. We also sought to ascertain the commitment of top management to e-business development in Ghanaian tourist firms. We investigate our research issues by surveying 60 tourism firms. Of the 60 questionnaires we administered, 43 were deemed usable and we report our findings by means of descriptive statistics. We find that in conformance with the theory of planned behaviour, top management commitment, perceived strategic value of e-business and organizational readiness are critical to e-business adoption. In spite of the fact that e-business holds the promise of delivering benefits to Ghana tourism firms, their understanding of e-business/ICT still remains at an operational level. The value of this study lies in the fact that it is one of the few studies focusing on e-business adoption in the West African tourism sector, in spite of the growing importance of this sector.