Enhancing service firm performance through customer involvement capability and innovativeness

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dc.contributor.authorAnning-Dorson, T.
dc.contributor.authorHinson, R.E.
dc.contributor.authorAmidu, M.
dc.contributor.authorNyamekye, M.B.
dc.date.accessioned2019-06-17T12:44:27Z
dc.date.available2019-06-17T12:44:27Z
dc.date.issued2018-05
dc.description.abstractPurpose Because of the paucity of empirical research on firm-level capabilities of firms for effective customer involvement, the purpose of this study is to evaluate service firms’ capacity to coopt customers to enhance the innovativeness and firm performance relationship. This study conceptualizes involvement capabilities of service firms as a strategic driver that exploits their internal firm assets, which in turn facilitates the positive relationship between innovativeness and firm performance. Design/methodology/approach Data were collected from 344 managers of service firms across different sub-sectors in an emerging economy. The study first confirmed the constructs through confirmatory factor analysis before analyzing hypothesized relationships. Regression models were specified with robust standard errors to test the hypothesized relationships. Findings The study found that involvement capability of service firms helps them to exploit their relational assets and create and manage strong customer participation. Additionally, it was found that involvement capabilities enable service firms to capitalize on the competencies of customers, which in turn improves the outcomes of their innovativeness. The results showed that the interaction between involvement capability and innovativeness enhances firm performance significantly. Practical implications Service firms can enhance customer participation in the value creation process by increasing their involvement capabilities. The increase in such capabilities will enhance the innovativeness of service firms, thereby improving their financial and non-financial performance. Originality/value This study offers guidance on how a firm’s innovativeness and customer involvement work together within the service operation to enhance firm performance.en_US
dc.identifier.citationThomas Anning-Dorson, Robert Ebo Hinson, Mohammed Amidu, Michael Boadi Nyamekye, (2018) "Enhancing service firm performance through customer involvement capability and innovativeness", Management Research Review, Vol. 41 Issue: 11, pp.1271-1289, https://doi.org/10.1108/MRR-07-2017-0207en_US
dc.identifier.otherhttps://doi.org/10.1108/MRR-07-2017-0207
dc.identifier.otherVol. 41 Issue: 11, pp.1271-1289
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/30838
dc.language.isoenen_US
dc.publisherManagement Research Reviewen_US
dc.subjectCustomer involvementen_US
dc.subjectInnovativenessen_US
dc.subjectService firm performanceen_US
dc.subjectStrategic management and leadershipen_US
dc.subjectCustomer co-creationen_US
dc.subjectInvolvement capabilityen_US
dc.subjectService operationen_US
dc.titleEnhancing service firm performance through customer involvement capability and innovativenessen_US
dc.typeArticleen_US

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