Bricolage And Enterprise Competitive Performance: The Moderating Effect Of Innovation Capability

Abstract

This study aimed to determine the impact of bricolage on enterprise competitive performance. The study also sought to determine the impact of innovation capability on enterprise competitive performance, and to further examine the moderation effect of innovation capability on the causal relationship between bricolage and enterprise competitive performance. Accordingly, an explanatory research design was employed and self-administered questionnaires were deployed to collect data. Data was collected from 228 SMEs managers and was further subjected to analysis via STATA 15. The Ordinary Least Square regression method was utilized to test the hypothesis formulated. The study identified that bricolage has a significant and positive influence on enterprise competitive performance and that SMEs that engaged in some form of bricolage positively influence their performance when compared to their peers who do not engage in bricolage. The study also revealed that innovation capability can moderate the relationship between bricolage and enterprise competitive performance and that SMEs that combine high levels of innovation capability with bricolage are better off in performance than SMEs that combine low levels of innovation capability with bricolage. The study provides evidence on the significance of entrepreneurial bricolage and innovation capability in enhancing an enterprise‘s competitive performance.