Will they tell others to taste? International tourists' experience of Ghanaian cuisines.

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dc.contributor.authorAdongo, C.A.
dc.contributor.authorAnuga, S.W.
dc.contributor.authorDayour, F.
dc.date.accessioned2018-09-14T16:57:45Z
dc.date.available2018-09-14T16:57:45Z
dc.date.issued2015-06
dc.description.abstractMemorable local food experiences can influence tourists' intentions to recommend. However, food tourism literature has provided limited insights in this area of scholarship. This paper sought to explore international tourists' experiences regarding local foods in Ghana. The results from a random survey of 654 international tourists indicate that local food experience is multiple ranging from cultural, educational, novelty, hedonism-meaningfulness, and adverse experience. The study also found that tourists' local food experience has a statistically significant influence on their willingness to recommend. The study, therefore, concluded that the provision of memorable experience could be a viable approach for generating referral marketing of local foods. Theoretical and practical implications of the study findings are discussed.en_US
dc.identifier.otherDOI : 10.1016/j.tmp.2015.03.009
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/24191
dc.language.isoenen_US
dc.publisherTourism Management Perspectivesen_US
dc.subjectExperienceen_US
dc.subjectGhanaen_US
dc.subjectLocal foodsen_US
dc.subjectMemorable experienceen_US
dc.subjectRecommenden_US
dc.subjectTourist experienceen_US
dc.titleWill they tell others to taste? International tourists' experience of Ghanaian cuisines.en_US
dc.typeArticleen_US

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