A critical reflection on the use of focus groups as a research method: lessons from trying to hear the voices of NGO beneficiaries in Ghana
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Date
2009
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Publisher
Centre for Social and Environmental Accounting Research
Abstract
The focus group method has been used extensively in social science research in order to gain a deep understanding of participant perceptions of specific topics of interest. However, the method has rarely been used in the social accounting and accountability literature. This paper reviews and critically reflects on the key characteristics of the method drawing on a research project examining NGO (non-governmental organization) beneficiary perspectives on the accountability processes employed by NGOs in Ghana. It offers insights and future research suggestions that might encourage greater use of the method by social accounting and accountability researchers.
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Keywords
Focus groups, Non Governmental Organisations, NGOs, Accountability, Research methods
Citation
Social and Environmental Accountability Journal, Vol. 29 (1), pp. 4-16