A social media strategy for academic libraries
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Date
2021
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Journal Title
Journal ISSN
Volume Title
Publisher
The Journal of Academic Librarianship
Abstract
This study was carried out to analyse strategies regarding the use of social media for academic library services in
Ghana. The research design was quantitative and adopted the survey approach. Questionnaires served as the
main data collection instrument. The study population comprised of one hundred and ten library staff from
public and private universities in Ghana. As indicated by the study results, the library staff agreed that there was
a need for a well-formulated social media strategy to help academic libraries identify the most appropriate social
media tools, establish contact with targeted audience, and increase engagement rates to enable an effective and
efficient distribution of its resources and services. The results also indicated that the academic libraries, however,
seem to neglect these strategies which could drive patrons' use of such platforms. Recommendations therefore
suggest the need to implement social media plans and policies, user engagement, social media update, and
dedicated staff with the requisite skills in the use of social media platforms for library services delivery.
Description
Research Article
Keywords
Social media, Social media strategies, Academic libraries