Culture and country choice of international students: evidence from Ghana

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dc.contributor.authorMahmoud, M.A.
dc.contributor.authorOppong, E.
dc.contributor.authorTwimasie, D.
dc.contributor.authorHusseini, M.M.
dc.contributor.authorKastner, A.N.A.
dc.contributor.authorOppong, M.
dc.date.accessioned2019-12-10T14:36:55Z
dc.date.available2019-12-10T14:36:55Z
dc.date.issued2019-11-08
dc.descriptionResearch Articleen_US
dc.description.abstractThis study seeks to examine the influence of the cultural elements on international students’ country choice. It also examines whether individual values moderate the influence of cultural elements on the country choice of international students. Drawing upon a sample size of 223, the data was analysed using structural equation modelling technique. Among the five cultural elements, education, language and social institutions were found to have a positive significant influence on the international student’s country choice. When moderated by individual values education was found to be the only key significant value to international students when selecting a country to further their education. The cultural elements should be given much attention by marketers, government and managers of academic institutions. An improvement in the standards of education in developing countries would attract more students from developed countries.en_US
dc.identifier.otherhttps://doi.org/10.1080/08841241.2019.1688444
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/34101
dc.language.isoenen_US
dc.publisherJOURNAL OF MARKETING FOR HIGHER EDUCATIONen_US
dc.relation.ispartofseries29;2019
dc.subjectCultureen_US
dc.subjectcultural elementsen_US
dc.subjectinternational studentsen_US
dc.subjectcountry choiceen_US
dc.subjectGhanaen_US
dc.titleCulture and country choice of international students: evidence from Ghanaen_US
dc.typeArticleen_US

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