Incorporation of Gender into Communication Strategy Design and Implementation: A Study of Two NGOs in Accra-Ghana.
| dc.contributor.author | Appiah, S.O. | |
| dc.contributor.author | Ofosu-Ennin, I. | |
| dc.date.accessioned | 2023-11-09T10:22:58Z | |
| dc.date.available | 2023-11-09T10:22:58Z | |
| dc.date.issued | 2018 | |
| dc.description | Research Article | en_US |
| dc.description.abstract | Communication Strategy is a key component of the development process since it serves as the guideline for relating with stakeholders in executing projects. It is through this component that stakeholders are mapped, specifically targeted; appropriate channels of communication selected and messages developed together with stakeholders to meet their communication needs. However, over the years, many projects have been implemented with less than average impact being made due to the absence of underlying gender issues. This paper assessed the level of gender incorporation into communication strategy design and implementation by purposively selecting two NGOs namely Action Aid Ghana (AAG) and Alliance for a Green Revolution in Africa (AGRA). The paper combined the in-depth and key informant interview approaches in the data collection process. In all, five respondents made up of four communication team members from the two NGOs and a gender advocate were interviewed. Data were thematically analyzed based on the main objective of the paper. The study revealed that gender was highly considered in both organizations and was a key aspect of activity implementation. However, its incorporation into communication strategy design was poor and based on organizational factors and the capacity of the Communication officer to facilitate it. The paper recommended the need for proper stakeholder involvement in the design process as well training of communication personnel on gender issues. | en_US |
| dc.identifier.uri | http://ugspace.ug.edu.gh:8080/handle/123456789/40770 | |
| dc.language.iso | en | en_US |
| dc.subject | Gender | en_US |
| dc.subject | Communication | en_US |
| dc.subject | Strategy | en_US |
| dc.subject | Design | en_US |
| dc.subject | Incorporation and Implementation | en_US |
| dc.title | Incorporation of Gender into Communication Strategy Design and Implementation: A Study of Two NGOs in Accra-Ghana. | en_US |
| dc.type | Article | en_US |