Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions

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dc.contributor.authorMahmoud, M.A.
dc.contributor.authorTsetse, E.K.K.
dc.contributor.authorTulasi, E.E.
dc.contributor.authorMuddey, D.K.
dc.date.accessioned2023-01-25T10:05:00Z
dc.date.available2023-01-25T10:05:00Z
dc.date.issued2022
dc.descriptionResearch Articleen_US
dc.description.abstractThis study examined green packaging, environmental awareness, and willingness to pay for green products in consumers’ purchase decisions. A cross-sectional survey was employed in collecting data from 218 respondents in Ghana. Purposive sampling was used to select respondents for the study. The data were analyzed using SPSS software for descriptive statistics and partial least square structural equation modeling (PLS-SEM) to test our hypotheses. The study found that consumers’ environmental awareness had a positive and significant impact on green purchasing decisions. However, the impact of green packaging was not found to be significant on consumers’ purchase decisions in Ghana. The study further revealed that consumers’ willingness to pay for green products positively and significantly predicted consumer purchase decisions. Some recommendations are suggested for theoretical and managerial considerations.en_US
dc.identifier.citationCitation: Mahmoud, M.A.; Tsetse, E.K.K.; Tulasi, E.E.; Muddey, D.K. Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions. Sustainability 2022, 14, 16091. https://doi.org/10.3390/su142316091en_US
dc.identifier.otherhttps://doi.org/10.3390/su142316091
dc.identifier.urihttp://ugspace.ug.edu.gh:8080/handle/123456789/38491
dc.language.isoenen_US
dc.publisherSustainabilityen_US
dc.subjectgreen packagingen_US
dc.subject; environmental awarenessen_US
dc.subjectwillingness to payen_US
dc.subjectcustomer purchase decisionsen_US
dc.titleGreen Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisionsen_US
dc.typeArticleen_US

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