Consumer's food shopping choice in Ghana: Supermarket or traditional outlets?

Abstract

Diet-related chronic health conditions such as obesity, diabetes, and heart disease have attracted a lot of attention. Food retail outlets play a significant role in affecting consumers' diet-related health and nutrition by the foods they sell and prices they charge. This study assessed the relative importance of different food retail outlets, identified the socio-demographic profiles of consumers associated with shopping in each retail format, and then illustrated how the food retail outlet choices might affect consumers' diet and nutrition, using the surveyed data set collected in 2011 from three big cities in Ghana (Accra, Tamale, and Takoradi). © 2014 International Food and Agribusiness Management Association (IFAMA).