Factors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghana

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dc.contributor.authorOfori, K.S.
dc.contributor.authorBoakye, K.
dc.contributor.authorNarteh, B.
dc.date.accessioned2018-10-08T15:56:46Z
dc.date.available2018-10-08T15:56:46Z
dc.date.issued2018
dc.description.abstractcollected from 235 third-generation MDS users. Findings from our partial least square–structural equation modelling analysis indicated that the effects of service quality on trust and satisfaction were significant, subsequently impacting loyalty. Interestingly, our results showed a significant effect of corporate image on trust, but not on satisfaction and loyalty. Our results should help MDS providers by improving strategies on customer retention and loyalty in order increase their market share and profitability. © 2016 Informa UK Limited, trading as Taylor & Francis Group.en_US
dc.identifier.otherdoi:10.1080/14783363.2016.1219654
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/24528
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.subject3G mobile data serviceen_US
dc.subjectcorporate imageen_US
dc.subjectcustomer loyaltyen_US
dc.subjectsatisfactionen_US
dc.subjectservice qualityen_US
dc.subjecttelecommunicationsen_US
dc.subjecttrusten_US
dc.titleFactors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghanaen_US
dc.typeArticleen_US

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