Market Orientation and Export Performance: A Ghanaian Study in Kuada, J. (editor), Internationalization and Economic Growth Strategies in Ghana: A Business Perspective

dc.contributor.authorHinson, R.
dc.contributor.authorOfori, D.
dc.contributor.authorKastner, A.
dc.contributor.authorMohammed, M.
dc.date.accessioned2013-01-02T17:15:30Z
dc.date.accessioned2017-10-16T10:56:47Z
dc.date.available2013-01-02T17:15:30Z
dc.date.available2017-10-16T10:56:47Z
dc.date.issued2007
dc.description.abstractThe paper investigates antecedents and environmental moderator effects on market orientation and export performance of Ghanaian firms. The results of our survey of 142 exporters show that market orientation relates positively to export performance for both subjective and objective measures used. Environmental moderators do not have any effect on market orientation and export performance for the firms under study. Antecedents to market orientation presented mixed whilst others were not. On the strength of the findings from this study, we posit that market-oriented firms compete more effectively and efficiently than their competitors.en_US
dc.identifier.citationAdonis & Abbey. Pp 107-126en_US
dc.identifier.urihttp://197.255.68.203/handle/123456789/2280
dc.language.isoenen_US
dc.publisherAdonis & Abbeyen_US
dc.subjectMarket Orientationen_US
dc.subjectExport Performanceen_US
dc.subjectA Ghanaian Studyen_US
dc.titleMarket Orientation and Export Performance: A Ghanaian Study in Kuada, J. (editor), Internationalization and Economic Growth Strategies in Ghana: A Business Perspectiveen_US
dc.typeArticleen_US

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