Engagement Capability, Innovation Intensity and Firm Performance: The Role of Competitive Intensity

Simple item page
dc.contributor.authorAnning-Dorson, T.
dc.contributor.authorNyamekye, M.B.
dc.date.accessioned2024-05-16T19:12:28Z
dc.date.available2024-05-16T19:12:28Z
dc.date.issued2020
dc.descriptionResearch Articleen_US
dc.description.abstractThis study assesses how service firms’ engagement capability enhances their value creation advantages. We analyze how the development of engagement capability helps service firms to cre ate innovation advantages and enhance firm performance. The study also evaluates the moderating effect of competitive intensity on the relationship between engagement capability and firm per formance. We collected data from the service sectors from an emerging African economy, Ghana. The validity and the reliability of the constructs were confirmed through a confirmatory factor analysis. We then assessed our hypothesized relationships through robust standard error hierarchical regression. The results show that developing and deploying customer engagement capability by firms produces positive effects on both innovation intensity and firm performance. The study also finds that competitive intensity as a market condition serves as a boundary condition and therefore moderate the relationship between customer engagement and firm performance. A useful implication from this study is that, inasmuch as service firms must encourage customer engagement and participation in the value creation process, firms must also be mindful of their capacity to meet the engagement requirements for effective value co-creation of the market conditions under which they currently operate.en_US
dc.identifier.citationThomas Anning-Dorson & Michael Boadi Nyamekye (2020) Engagement Capability, Innovation Intensity and Firm Performance: The Role of Competitive Intensity, Journal of African Business, 21:4, 493-508, DOI: 10.1080/15228916.2020.1790914en_US
dc.identifier.otherDOI: 10.1080/15228916.2020.1790914
dc.identifier.urihttp://ugspace.ug.edu.gh:8080/handle/123456789/41852
dc.language.isoenen_US
dc.publisherJournal of African Businessen_US
dc.subjectCustomer engagementen_US
dc.subjectservice innovationen_US
dc.subjectco-creationen_US
dc.titleEngagement Capability, Innovation Intensity and Firm Performance: The Role of Competitive Intensityen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Engagement Capability Innovation Intensity and Firm Performance The Role of Competitive Intensity.pdf
Size:
891.18 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Department of Marketing and Entrepreneurship