Be flexible: turning innovativeness into competitive advantage in hospitality firms

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dc.contributor.authorAnning-Dorson, T.
dc.contributor.authorNyamekye, M.B.
dc.date.accessioned2020-03-05T12:46:00Z
dc.date.available2020-03-05T12:46:00Z
dc.date.issued2020-01-13
dc.descriptionResearch Articleen_US
dc.description.abstractPurpose – While acknowledging the importance of innovation capability and its potential for creating competitive advantage for firms, the purpose of this paper is to further explain how firms can gain the most from this potential. In the face of the low success rate of innovations and innovation activities in the hospitality sector, this study explains – through the dynamic capability perspective – that building a flexible organization is instrumental in creating competitive advantage out of innovation capabilities. Design/methodology/approach – The study uses data from hospitality firms operating in an emerging economy with a fast-growing hospitality sector. As this study uses survey and statistical methods, the possibility of common method bias is addressed by partial least squares structural equation modeling to test the hypothesized relationships. Findings – The study finds that organizational flexibility (OF) is an important mediator in the relationship between innovation capabilities and competitive advantage. The study explains that building a flexible organization is instrumental in creating competitive advantage out of innovation capabilities in hospitality firms. Originality/value – This study suggests that relying only on innovation capability offers hospitality firms just a fraction of what would be gained if such capabilities are properly aligned with OF. This is because such alignment generates better response power to changing needs as the firm becomes more mobile, responsive and agile to rapidly identify market trends, adjust internal operations and respond quickly to new market demand.en_US
dc.identifier.otherDOI 10.1108/IJCHM-12-2018-1014
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/35130
dc.language.isoenen_US
dc.publisherInternational Journal of Contemporary Hospitality Managementen_US
dc.relation.ispartofseries32;2
dc.subjectCompetitive advantageen_US
dc.subjectProcess innovationen_US
dc.subjectProduct innovationen_US
dc.subjectInnovation capabilityen_US
dc.subjectOrganizational flexibilityen_US
dc.subjectHospitality firmsen_US
dc.titleBe flexible: turning innovativeness into competitive advantage in hospitality firmsen_US
dc.typeArticleen_US

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