The development of a scale measuring consumers' selection of retail banks in Ghana

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dc.contributor.authorBlankson, C.
dc.contributor.authorMbah, C.H.N.
dc.contributor.authorOwusu-Frempong, L.Y.
dc.date.accessioned2019-04-23T09:38:17Z
dc.date.available2019-04-23T09:38:17Z
dc.date.issued2009-09
dc.description.abstractGhana, one of the fastest growing liberalized developing economies in Africa, has, in recent years, established a nationwide rural bank system and has witnessed an increase in the entry of foreign retail banks. Although there are increased activities and interest about bank offerings and bank-customer relationships in Ghana (Dadzie, Akaah, and Dunson, 1989), to date, researchers have overlooked the factors underpinning consumers' selection criteria of retail banks in Ghana (Owusu-Frimpong, 1999). This exploratory research complements extant studies on retail bank selection by developing a scale providing insights into consumers' selection of retail banks in Ghana. The results identify three key factors, namely, "competence," "recommendation by parents," and "free banking/no bank charges" that are important in the decisions and selection of retail banks. The reliability and validity of the scale were assessed using exploratory and confirmatory factor analyses. Conclusions, managerial implications, limitations, and future research directions are discussed.en_US
dc.identifier.otherhttps://doi.org/10.1080/15228910903187742
dc.identifier.otherVol.10(2): pp 182-202
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/29435
dc.language.isoenen_US
dc.publisherJournal of African Businessen_US
dc.subjectConsumersen_US
dc.subjectExploratory and confirmatory factor analysesen_US
dc.subjectGhanaen_US
dc.subjectRetail banksen_US
dc.subjectScale developmenten_US
dc.titleThe development of a scale measuring consumers' selection of retail banks in Ghanaen_US
dc.typeArticleen_US

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