E-commerce and socio-economic development: Conceptualizing the link

Abstract

Purpose – E-commerce is diffusing into developing countries (DCs), and is assumed to help deliver the international development agenda. But how can the connection between e-commerce and socio-economic development be conceptualized? The aim of this paper is to analyse that connection by drawing from the development studies discipline to take a broader perspective on e-commerce than that so far provided by firm-level research. Design/methodology/approach – The authors adopt a literature survey approach, drawing their conceptual foundations from development studies, and supplementing this from the e-commerce literature. Findings – The paper develops a new, integrated model that explains the way in which e-commerce can contribute to socio-economic development. Research limitations/implications – This new model can help provide a foundation for future research on e-commerce in DCs; research on e-commerce policy as well as impact assessment research. Practical implications – The discussion and model provide development agencies, governments, consultants and business people working in DCs with a clearer sense of the contribution e-commerce can make; assisting them in prioritization, planning, and evaluation of e-commerce projects. Originality/value – The paper provides the first integrated perspective on the broader contribution of e-commerce to the growth and development of DCs.