Cross-cultural communication imperatives: Critical lessons for Western expatriates in multinational companies (MNCs) in sub-Saharan Africa

dc.contributor.authorAbugre, J.B.
dc.date.accessioned2019-07-18T12:31:46Z
dc.date.available2019-07-18T12:31:46Z
dc.date.issued2018-05
dc.description.abstractPurpose Given the rising expansion of Western multinational companies (MNCs) to the African contexts, the development of expatriates and local employees has become increasingly important to the human resource management of these MNCs. This paper aims to provide critical lessons on cross-cultural communication competences for Western expatriates working in the sub-Saharan Africa business environment. Design/methodology/approach This paper is a qualitative phenomenology that makes use of lived experiences of senior expatriate staff working in Ghana in the form of direct interviews. Findings Results showed that cross-cultural communication competence is very important for Western expatriates’ functioning in sub-Saharan Africa. The findings also established a plethora of cross-cultural communication skills that are essential for Western expatriates’ successful adaptation and work outcomes in Africa. Practical implications This research argues that there is the need for the appreciations of the differing cultural patterns of expatriates and local staff, and this provides the underlying assumptions of intercultural and cross-cultural communication in global business. Originality/value A critical perspective of international business that has scarcely been studied offers lessons for Western expatriates working in sub-Saharan Africa.en_US
dc.identifier.citationJames Baba Abugre (2018) "Cross-cultural communication imperatives: Critical lessons for Western expatriates in multinational companies (MNCs) in sub-Saharan Africa", critical perspectives on international business, Vol. 14 No. 2/3, pp. 170-187en_US
dc.identifier.otherVol. 14 No. 2/3, pp. 170-187
dc.identifier.otherhttps://doi.org/10.1108/cpoib-01-2017-0005
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/31554
dc.language.isoenen_US
dc.publisherCritical Perspectives on International Businessen_US
dc.subjectAdaptation and adjustmenten_US
dc.subjectCommunication skillsen_US
dc.subjectCross-cultural communicationen_US
dc.subjectExpatriatesen_US
dc.subjectGhanaen_US
dc.subjectMNCsen_US
dc.subjectSub-Saharan Africaen_US
dc.titleCross-cultural communication imperatives: Critical lessons for Western expatriates in multinational companies (MNCs) in sub-Saharan Africaen_US
dc.typeArticleen_US

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