From ‘traitors’ to ‘saviours’: A longitudinal analysis of Ethiopian, Kenyan and Rwandan embassies’ practice of digital diaspora diplomacy

dc.contributor.authorManor, I.
dc.contributor.authorAdiku, G.A.
dc.date.accessioned2022-01-11T10:04:16Z
dc.date.available2022-01-11T10:04:16Z
dc.date.issued2021
dc.descriptionResearch Articleen_US
dc.description.abstractRecent years have seen the emergence of relational approaches to diplomacy that centre on diplomats’ use of social media to foster relationships with foreign publics. Yet social media may also prove useful in building relationships with diasporas, now viewed by some states as ‘saviours’ who may contribute to the economic prosperity of origin countries. This article sought to examine how Ethiopian, Kenyan and Rwandan embassies employ social media when communicating with diasporas. The article proposes a conceptual framework for digital diaspora diplomacy which consists of relationship building, community strengthening and relationship leveraging. An analysis of 830 Facebook posts, published in 2016 and 2020, suggests that evaluated embassies use social media to interact with Facebook followers, respond to online criticism, publicise offline events and publish information that is of interest to diasporas. Thus, African embassies may be able to leverage diasporic ties towards the improvement of their nation’s socio-economic status.en_US
dc.identifier.otherhttps://doi.org/10.1080/10220461.2021.1948915
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/37534
dc.language.isoenen_US
dc.publisherTaylor & Francis Groupen_US
dc.subjectDigital diplomacyen_US
dc.subjectdiasporaen_US
dc.subjectdigital diaspora diplomacyen_US
dc.subjectdiaspora institutionsen_US
dc.subjectdigitalisationen_US
dc.titleFrom ‘traitors’ to ‘saviours’: A longitudinal analysis of Ethiopian, Kenyan and Rwandan embassies’ practice of digital diaspora diplomacyen_US
dc.typeArticleen_US

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