Exploring the limits of Western Corporate Social Responsibility Theories in Africa

Abstract

Corporate Social Responsibility (CSR) is about the relationship of organisations with society as a whole, and the need for organisations to align their values with societal expectations. Generally, CSR practice in Africa is thought to be adopted from Western business theories although there is evidence to suggest that Western CSR theories are not totally applicable in Africa. This is due to differences in drivers or causes of CSR in the West and in Africa, as well as cultural and managerial traits in Africa. This paper explores the limits of Western CSR Theories in Africa and argues that improved ethical responsibilities, incorporating good governance should be assigned the highest CSR priority in developing countries. It further adds that increased legislation, change in CSR priorities and the application of indigenous CSR theories such as Ubuntu, African Renaissance and Omuluwabi are means of countering the limits of Western CSR theories in Africa. Keywords: CSR, Western CSR Theory, Africa, Ubuntu, African Renaissance, Omuluwabi