Branding In Theatre Marketing In Ghana: The Case of Roverman Productions

Abstract

Branding in the theatre seeks to connect a theatre company and its product to its audience. This is with the aim of achieving a company‟s mission and audience satisfaction. Though generally not much attention has been paid to branding in theatre practice, however, it is important to note that a few theatre practitioners are working towards improving this aspect of theatre. Amongst the groups and companies who engage in theatre practice in Ghana, Roverman Productions is one of the few which has attained a credible reputation. This paper seeks to investigate how Roverman Productions has engaged branding and how effective it has been. In conducting this research, the qualitative method is employed. The research finding of this paper will serve as a guideline for branding in theatre practices in Ghana.