Compliance Audit Of Processed Complementary Foods In Urban Ghana
Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Frontiers in Public Health
Abstract
Background and objectives: Although processed complementary foods (PCFs) can
contribute to meeting the dietary needs of infants and young children, it has been associated
with unethical marketing practices, which undermine the practice of exclusive breastfeeding
for 6 months. The current study assessed PCF labeling compliance with the International
Code of Marketing of Breast Milk Substitutes (CMBMS) and the National Breastfeeding
Promotion Regulation (NBPR) in Ghana.
Methods: A variety of PCFs were purchased from child welfare clinics, fuel station
shops, supermarkets, “mother/baby” care shops, and pharmacies in the La and Osu
Klottey sub-metropolitan areas in Accra. The labels were evaluated against the best
practice indicators proposed by the Maternal, Infant, and Young Child Nutrition Working
Group based on the international CMBMS, and also indicators based on the NBPR. An
overall compliance estimate was determined based on the intensity of compliance with the
indicators.
Results: The PCF purchased included cereal-based products, fruit juices, fruit and vegetable purees, milk-based products, and combination meals; 75% of PCF were imported.
One hundred of the 108 products identified were labeled in English and thus included
in the analysis. None of the products complied with all labeling requirements of CMBMS or
NBPR; 84 and 17% of product labels complied with at least 50% of NBPR and 50% of
CMBMS indicators, respectively. Only 5% of labels had content indicating the importance of
exclusive breastfeeding for 6 months. Additionally, only 5% of labels warned against the
hazard of introducing PCF earlier than 6 months as required by the NBPR.
Conclusion: The labeling of most PCFs sold by selected retailers in Accra did not comply
with NBPR and CMBMS labeling requirements. Enforcement of local law on labeling of
PCF is urgently needed.
Description
Research Article
Keywords
complementary foods, labeling, marketing, messages, Ghana, compliance
Citation
Aryeetey RNO and Tay M (2015) Compliance audit of processed complementary foods in urban Ghana. Front. Public Health 3:243. doi: 10.3389/fpubh.2015.00243