Exploring Consumers’ Intention to Adopt Mobile Payment Systems in Ghana
Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of E-Services and Mobile Applications
Abstract
In this paper, the authors examined consumers’ intention to adopt and use mobile payment methods in Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct survey using structured questionnaire. Structural equation modeling was used to analyse the data through SPSS v.22 and SmartPLS v.3. Findings with regards to the determinants of mobile payment system adoption indicate that perceived security, attitude, and perceived usefulness play active roles in consumer decisions to adopt mobile payment methods in Ghana. Also, perceived usefulness and
perceived ease of use have a significant and positive influence on consumer’s attitude towards mobile payment adoption. Further, subjective norm was found to influence perceived usefulness and perceived ease of use of mobile payment adoption in Ghana. The study contributes to the literature on mobile payment systems from a developing country context. The study proffered some recommendations.
Description
Research Article
Keywords
Consumer Behaviour, Ghana, Mobile Payment, Structural Equation Modeling, Technology Acceptance, Theory of Planned Behavior