Consumption of Alcoholic Beverages Mixed with Aphrodisiacs in the Okaikoi Sub-Metropolis
Date
2011-07
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Publisher
University of Ghana
Abstract
The society in which we live in defines masculinity in terms of fertility and sexual
capability, thus maintaining sexual potency has always been a major concern for both
men and women especially young men. Alcoholic beverages mixed with aphrodisiacs are
usually advertised in a seductive manner such that consumers believe they would have
value for their money and therefore will indulge in excessive consumption which may
consequently result in many untoward outcomes including chronic diseases and death.
The study explored the level of consumption of alcoholic beverages mixed with
aphrodisiacs, the perception of its use and the benefits derived from consumption. This
was a descriptive study which employed both qualitative and quantitative methods in
collecting data. Structured questionnaires were used to collect the quantitative data and a
focus group discussion guide used to collect the qualitative data. The qualitative data
was built into themes, categorised and discussed. SPSS version 16 was used to analyse
the quantitative data. Findings from the study indicated that the level of consumption of
alcoholic beverages mixed with aphrodisiac was 63.9% and that the reasons for
consumption were mostly for pleasure, increased appetite and sexual enhancement. The
perceived benefits participants derived were increased sexual functioning and increased
appetite. The study found out that a mixture of the local gin and herbs or with other
brands of alcohol gives it aphrodisiac properties. The real content is usually unknown to
consumers and since excessive consumption of alcohol leads to many untoward results,
one of the study‟s main recommendations was that education on the health implications
of the use of alcohol mixed with aphrodisiacs should be provided through the mass
media.
Description
Thesis (MPH) - University of Ghana, 2011