Travel behaviour prediction amid covid-19 underlaying situational awareness theory and health belief model
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Taylor & Francis Group
Abstract
Travel and tourism have been hard-hit by COVID-19, and people have been forced to cancel travel
plans due to governments being forced to implement travel bans to curb infection dissemination.
Therefore, this study investigates the influence of situational awareness for adopting health protective behaviours such as postponed travel plans. We used the theory of situational
awareness (SAT) coupled with the health belief model (HBM) to analyze health-related
behaviors. Data from a cross-sectional survey of 705 Pakistani and international adults were
analyzed using Structural Equation Modelling, during the peak of the COVID-19. The results
confirmed that perceived understanding of COVID-19 cause influences perceived severity,
understanding of contracting COVID-19 influences perceived susceptibility, and perceived
understanding of COVID-19 prevention influences both perceived barriers and perceived
benefits. The results further showed that perceived understanding of COVID-19 prevention is a
strong predictor of self-efficacy, which ultimately influences health-protective behaviour. In
addition, the sentiment analysis revealed that as COVID-19 continues to rise, people are
becoming more sentimental and avoiding travel, even during festivals. The outcome of this
study demonstrates that situational awareness has an effect on the postulates of health protective measures and plays a key role in the implementation of protective measures such as
canceling travel plans to ensure protection
Description
Research Article
Keywords
Health protective behaviour, COVID-19, pandemic, situational awareness, behavioural intentions