Customer behavioural intentions towards mobile money services adoption in Ghana

Simple item page
dc.contributor.authorNarteh, B.,
dc.contributor.authorMahmoud, M.A.,
dc.contributor.authorAmoh, S.
dc.date.accessioned2017-11-03T11:33:46Z
dc.date.available2017-11-03T11:33:46Z
dc.date.issued2017
dc.description.abstractThis study examined the determinants of mobile money service usage intentions and assessed the effect of social influence (SI) on mobile money services adoption and behavioural intentions (BIs). The sample of the study comprised 300 mobile money service users in Ghana. Guided by the conceptual framework and two theories identified to have an effect on technology adoption and consumer behaviour, eight hypotheses were developed and tested using Structural Equation Modelling Techniques. It is discovered that perceived ease of use, perceived usefulness, perceived trust and perceived cost of use have a strong influence on mobile money service usage. The study found SI to have a significant effect on the adoption and BI. Providers ensure that their mobile application services are simple to operate, fulfil specific consumers’ needs, protect consumers’ accounts to ensure trust and are affordable, hence positively influencing consumers’ adoption of services.en_US
dc.identifier.urihttp://ugspace.ug.edu.gh/handle/123456789/22527
dc.language.isoenen_US
dc.publisherTaylor & Francis, Informa UK Limiteden_US
dc.subjectMobile bankingen_US
dc.subjectmobile money servicesen_US
dc.subjectcustomer behavioural intentionsen_US
dc.subjectGhanaen_US
dc.titleCustomer behavioural intentions towards mobile money services adoption in Ghanaen_US
dc.typeArticleen_US

Files

License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Department of Marketing and Entrepreneurship